Why Brands Need Media Agencies

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This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage things in-house or outsource the job to a media agency. The dilemma is the topic that I covered a year ago, and is for bigger brands to be worried about.

It’s the smaller businesses, those that are debating whether to hire a media agency for the first time, that often require more insight into the benefits, possibilities, and complexities involved in paid media advertising management, in order to justify the investment in paying experts to manage this process. Read on…